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ENTERPRISE TRANSFORMATION

Telecommunications (Brazil)

A state-based Brazilian telecommunications monopoly was facing radical changes in the industry, due to government privatization and deregulation initiatives. The goal of the project was to develop a market focus, and capabilities to win in a competitive marketplace. Some key aspects of the project included:

• A refocused business strategy, including a prioritized set of product/ market alignments.
• Development of a new market-centered, process-based, business model aligned with the strategy.
• Redesign of eight core business processes, including: business and operational planning, new product development, selling, service provisioning, service maintenance, information technology planning, network maintenance and load balancing, and billing.
• Consolidation of multiple, fragmented, redundant functions.
• Development and implementation of an account management function for strategic and top tier accounts.
• Introduction of service delivery management and improvement teams.
• Development of enhanced teamwork among senior executives.
• Restructuring of the reward system.
• Design and implementation of a massive communications program to manage the "rumor mill."
• Development of a massive training effort to increase employee awareness of the new environment, and the new cultural and work values required to succeed.
  

This project utilized a widespread employee involvement process to ensure buy-in and commitment to the project and its implementation.

 

Renewable Corporate Entrepreneurship: The Path to Sustainable Growth

While touted as a marketplace nirvana, the reality of the global marketplace has brought with it an unanticipated, strange and painful consequence: somehow, dominance has become as much a liability as an asset. Small, nimble competitors can emerge from nowhere, move with blinding speed, and subvert industry incumbents, because incumbents can't respond quickly and effectively. Disconcertingly, dominance can disappear almost overnight. To survive - let alone thrive - in this climate requires creating and continually renewing a spirit of disciplined entrepreneurship…

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About Dean Robb, Ph.D.

Dr. Dean Robb is President of Robb Consulting, LLC. Since 1994, he has helped numerous domestic and foreign business leaders build high-performing, innovative, entrepreneurial enterprises. His expertise combines 26 years of practical, real-world experience in corporate America with in-depth research in human and organizational systems. His website is www.robbconsulting.com. He can be reached at drobb@robbconsulting.com or at (908) 757-4721.

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